The Getting Lost game is a small business operated out of New Zealand. It is the brainchild of a husband and wife team, Cat and James.
Cat authors a blog about their adventures called Getting Lost. It gains a following and they create a community of people with similiar interests. People then query them on how to locate the hidden gems that Cat & James discover.
And from those questions an idea starts to take shape - an idea for a product that could take us all beyond the algorithms that know us so well, and instead provoke the hidden adventurer in us all. This is how the Getting Lost Game was forged.
It sells out overnight (literally) and one game become more than 20 games for every type of adventure. Over 100,000 Getting Lost games have been made and sold from their house in the bush to people all around the world.